KAT AZIZ
FOUNDER, KAIFIYYAH
Kat Aziz, a Singaporean entrepeneur, started Kaifiyyah in 2013. With modesty in mind, Kaifiyyah has churned out a myriad of timeless traditional wear, with a modest twist.
Kat Aziz, a visionary entrepreneur, embarked on a remarkable journey in 2013 by founding Kaifiyyah. Translating to "methodology," this unique brand captured the essence of oversized fitting clothing, redefining the very concept of style and comfort. With a meticulous eye for fashion and a deep understanding of diverse body types, Kat Aziz set out to create a brand that would not only cater to individuals of all shapes and sizes but also empower them to embrace their individuality. With a relentless drive for innovation, Kaifiyyah quickly became the go-to brand for those seeking a perfect blend of fashion-forward pieces and unparalleled comfort. Today, Kat Aziz's visionary approach continues to shape the fashion industry, inspiring others to redefine norms and embrace their true selves.
Fashion shows provide a much-needed platform for designers to showcase their latest collections and for trendsetters like myself to be inspired and captivated designs.
Kat Aziz believes that values drive the way Kaifiyyah behaves and operates. At the core of Kaifiyyah, there is a strong emphasis on spiritual growth, acknowledging that personal development is not solely restricted to the material realm. Through promoting spiritual values, Kaifiyyah encourages individuals to seek inner peace, mindfulness, and a sense of purpose. Furthermore, integrity is highly valued, emphasizing the importance of honesty, sincerity, and ethical conduct in all endeavors. Responsibility is another key value, promoting accountability and ensuring that each member of Kaifiyyah takes ownership of their actions and commitments. Additionally, teamwork is fostered, as Kaifiyyah recognizes the strength that collaboration and cooperation bring to achieving common goals. Lastly, empathy is cherished, as Kaifiyyah encourages understanding, compassion, and consideration for others' perspectives and experiences. These values create a framework that serves as a constant reminder of what Kaifiyyah stands for, guiding its members towards a harmonious and purposeful existence.